I forget that my hair, while it is indeed curly (moreso the longer it gets, so at the moment it's mostly wavy) it is far finer than most curly hair. So the wicked powerful cocoa butter-coconut butter-avacado butter-jojoba oil weighs my hair down and almost straightens it, although it is starting to curl up some now that it's been dry for a while. It looks greasy enough though, that it's hard to tell I have indeed washed it.
However, the deal-breaker is the scent, which is obviously for people who like the smell of coconut far, far more than I do. I'm just happy I found this out from a free sample pot than the full-price tub.