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August 12th, 2006

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07:46 am - ah, the language
Here's a new usage I encountered this morning:

astroturf: a fake grass-roots movement

In other words, astroturf is when an entity appears to be a local citizen-initiated effort but really has corporate sponsorship and is working to establish corporate goals.

Disinformation and propaganda, but what I love is the exact parallel in the terms 'grassroots' and 'astroturf'.

[Paragraph 6 in the citation. Definition from Word Spy.]

(1 comment | Leave a comment)


[User Picture]
Date:August 12th, 2006 09:50 pm (UTC)
I've heard of that word and like it for the exact same reason. But I haven't actually read it in an article. Say, Propostion XYZ was was an astroturf movement.

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