Usually once something like this happens I can figure out what the deal is by concatenating bits from various articles and sort of triangulating until I can guess what is meant. Bling (singular or doubled) was a word like that - eventually I nailed a definition down by context.
[A blue balloon just sailed past my window. I sit on the 16th floor. It was going up.]
But that only works when all the information is pointing the same direction.
[Ok, there went another one, farther away across the street.]
I presume it is some kind of poll-statistical behavior, which makes the furor and the widely differing reports of size and ownership all the more pointless. Rather, it points out all the different ways
[And another balloon. Rumor has it there is a protest re: Section 8 housing today, that's perhaps where they are coming from. It'a novel sight, certainly. Ok, there we go, they've fired up the PA.]
[That co-worker? Still ranting about people at rallies not having jobs. I know the man has heard of leave as a concept, but I guess he can't think of any cause worth taking it for? There's old white guy privilege in a nutshell, I guess.]
I suppose it is too much to hope that one of these 'bounce' headlines be about the universe bouncing a clue off someone's head.