December 20th, 2006


more advertisment commentary

Whilst watching The Lost Room I spent most of my ad viewing time with the TV on mute. I hate commercials. But when I would dash off to use the restroom, I would leave the sound on so I could be certain to get back in time.

So I was treated to a singularly eerie advertising experience: a very very spare rendition of Tears For Fears "Mad World" over animated scenes of a soldier running through a burnt-out city, taking refuge in an abandoned building, and confronting a giant spider-monster-soldier that looms up out of the dark.

I'd seen the ad in silence a couple of times already, but the addition of the sound track made it absolutely arresting. It's for Gears of War, which since it is an Xbox game, that's about all I know.